Can Hiring A Professional Press Release Writer Bring You Success?

By Grace Florencia Manalili

Most entrepreneurs already have their hands full with the core practices of their business. These days however, if you want your business to have maximum exposure, you’ll also need online marketing which includes having your own website. Of course, you will need to write content for your site. You need to write articles, newsletters, catalogues, brochures, and press releases.

While most of us know the basics of writing when it comes to grammar, spelling and sentence structure, a professional writer can help you create an excellent company profile. He or she can also help you optimize quality content that will help you expand your market share and increase your sales.

Before making the decision of hiring a writer however, there are certain things that you need to know:

1. Know Your Specific Needs

Why are you hiring a press release writer? Do you plan to plan to have the writer write anything else, other than the press release? You have to be specific with what the writer needs to do. Otherwise, you may have unrealistic expectations and this may lead to misunderstandings and frustration for both you and the writer.

[youtube]http://www.youtube.com/watch?v=yIg6n45-51c[/youtube]

2. Be Honest

When you’ve identified your specific needs, you have to discuss these with the press release writer. You should be upfront with all your expectations especially with the project’s timeframe. If you set false deadlines just to have the press release delivered to you earlier, this may result to a release that is not of the quality that you would like. Besides, if the hired writer will come to realize that you’ve set a false deadline, this may cause a rift between you because it shows your lack of trust in your employee.

3. Hire a Creative Writer

Businesses need to enhance their image by means of unique and interesting content that is easy for consumers to read. With thousands of press releases being sent to media, you need to hire somebody really creative – somebody who can make your business stand out through the press release/s that he/she is going to write.

The best way for you to gauge a writer’s creativity is to ask for samples of his/her past work. Maybe, it would be even better if the writer has references.

4. Professionalism vs. Cost

If you want a writer who can deliver a great press release in a timely manner you have to hire the best. Since you want the best, expect to pay a higher rate. Professional press release writers cost more because of their skills and experience in the field. You can hire other writers to do your press release at a lower rate but as the saying goes, ‘You get what you pay for.’

People in different professions tend to learn as much as possible in their craft. In many cases, these people help others become successful in their field. Just like dancers, for example – although they have the grace and ability to move their bodies in certain ways that others can’t, they have dance instructors or choreographers who teach them the dance steps. These instructors make them perform better and thus, they become more successful in their performance. The same is true with writers. They are there to help entrepreneurs with written communications to help them succeed in their business.

No matter how intelligent or skillful you are, nobody can do everything – especially if that person is a busy and successful entrepreneur. A successful business owner knows when to do things himself and when he needs to outsource to someone who is specialized.

If you want media to notice your business by means of press releases, you need to hire a professional press release writer.

About the Author: Grace Manalili is a writer for PressDr’s Public Relations Blog. She frequently blogs about press release writing and other online media relations concerns.

Source: isnare.com

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Opponents: New Zealand government sneaks bill into House to avoid public backlash

Thursday, December 7, 2006

The New Zealand Government has tabled the Therapeutic Products and Medicines Bill, despite unprecedented political opposition.

In 2003 the Hon Annette King signed a Treaty with Australia agreeing to hand control of the natural health products sector over to an Australian regulatory body, however she needs to pass enabling legislation in New Zealand. “This will be a world-class joint scheme designed to regulate the safety, quality, effectiveness and promotion of therapeutic products in both New Zealand and Australia. That includes the regulation of complementary and alternative medicines, over-the-counter and prescription medicines, medical devices, blood and blood products and tissues and cellular therapies,” Ms King said.

Twice the Bill has been thrown out by select committees, but the Government is determined to ram it through Parliament, according to the New Zealand Health Trust.

“Late tonight the Bill was finally tabled, with no announcement from the Minister,” said Amy Adams, spokesperson for the Trust, “Clearly the Minister is keen to sneak it into Parliament under cover of the silly season, in the hope that she can keep it under the public’s radar.”

“I welcome the support of a majority of the House who want to see the Bill go to Select Committee where New Zealanders can have their say,” Ms King said.

The NZ Health Trust conducted research earlier this year which showed 62% of New Zealanders used natural health products. “This Bill represents a massive and irreparable change to the way we make rules for New Zealand dietary supplements,” Mrs Adams said.

“Under the proposed regime, well over a million New Zealand consumers would find the choice of products adversely affected, and experience cost increases. So you can see why the Government is trying to sneak this into the House without any fuss – they don’t want the public to know.”

All the political parties except Labour have pledged their opposition the proposal, despite some intense lobbying by Australian and New Zealand officials.

“It is a very serious thing to hand sovereignty over your country over to another nation,” Mrs Adams said. “And all the other political parties see the sense in making sure the sector is regulated from New Zealand – not as a minor state of Australia.”

Ms King said: “The Bill… ensures that New Zealand will have an equal say in the setting up and running of the new Authority and joint scheme.” The new authority will be like a crown-owned entity and will have to provide an anuual report and a statement of intent to parliament each year.

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Under-reporting of human Bird Flu infections poses worldwide threat

Monday, November 21, 2005

Possible under reporting of bird flu infections in China and other Southeast Asian countries may be promoting an illusory sense that human infections are very limited. Common press reports only describe fewer than 130 people as infected with H5N1 avian flu and that fewer than 70 have died worldwide. Yet, there are enormous problems getting accurate data, especially in a country like China with a population of more than a billion.

“Reporting a suspected bird flu infection in bird or humans is a very unlikely event,” said Dr. Shoshana Zimmerman of the eHealth Institute. She is also a founder of www.birdflubeacon.com, a site dedicated to bird flu issues. “There are very few incentives to report, and lots of reasons to refrain from reporting. From the viewpoint of local rural small farmers, there is little to be gained and much to be lost by reporting an infection. The worse threat is that their flocks could be killed, leaving them destitute.”

There are many factors which mitigate against reporting bird or human infections of bird flu.

  • The deaths of chickens, ducks, and birds are common events for farmer. Even when a large number die at one time they may see no purpose in reporting the deaths.
  • When a human dies in locations with little or no medical services, the rural farmer’s priority for discerning the cause of death may be low.
  • In rural areas most people are not taken to hospitals when they are sick.
  • Bird flu symptoms are not widely known. If the symptoms are not known, they will not be recognized and reports of possible bird or human infections can not be made.
  • The expenses required for detection are those of proper collection and shipment of samples to one of approximately 200 laboratories worldwide, as well as the testing procedure that requires a two week period of waiting before results are obtained.
  • The lack of incentive for countries to report large scale outbreaks as it may lead to widespread panic and economic loss, as occurred with SARS. These factors can be seen at work in the way that the first bird flu death was reported in China,” Dr. Zimmerman stated.

A young woman, Zhou Maoya, died after returning home to the village of Yantan in Annui province to prepare for her wedding. Her family has stated that they did not take her to the hospital because they thought it would not do any good. Officials also note rural Chinese also often cite relatively expensive medical costs as a reason for not seeking treatment when sick.

Although initially authorities attributed her death to pneumonia the resulting political pressure prompted China to invite the World Health Organization to send experts to investigate. The authorities then rescinded the previous position and attributed her death to bird flu based on the similarity of the symptoms that she was reported to exhibit with those of bird flu. The village was quarantined and journalists were denied access. It is not known how many others might be infected in the village. Official announcements were made of plans to vaccinate and cull birds.

A local government official, Fan Qian, told AFP that it was believed Zhou was infected while she was outside of the province.

Fan Tan, a local official, told AFP news that 1,000 birds in Yantan had been culled (killed). Plans were announced to vaccinate 2 million poultry in the area, a huge and difficult task.

Zhang, another official, said authorities had met with all villagers to give them flu vaccinations and to tell them how to protect themselves against the bird flu virus, including not consuming poultry products. It is known that flu vaccinations do not protect against bird flu.

Villagers and local officials minimized the threat. In outlying areas of Yantan, residents said that they did not know of any new outbreaks. Other possible infections have been attributed to similar common causes but there have not been any tests performed validating those attributions.

Fan Litan, a peasant woman from Fantu village, about 2 miles from Yantan, lost many of her ducks, and chickens and also a dog; she has attributed these deaths to the acts of hooligans. She said her family had been extremely frightened when her animals suddenly died. “We were scared to death,” said Fan, standing next to a red sign posted on the outside wall of her home that said: “Prevention and control by the masses is basic for people.” Fan said ducks and chickens are all healthy but she admitted that she had stopped eating poultry. No testing of these birds has been reported yet.

According to a recent AFP report from Liuchang, 59 miles south of Yantan, the obstacles to identifying infections are enormous.

Like many, one Liuchang villager named Wang Hemin said he was concerned and would keep a closer eye on his ducks and chickens, but felt no immediacy since the infection was not in his province. He learned about bird flu on TV, and is aware that officials have come to his village of 2,700 people to warn residents about the virus. They offered guidelines: they told people that poultry which die suddenly could have contracted bird flu and should not be eaten or sold and that such an incident should also immediately be reported. However, the symptoms of H5N1 bird flu were not directly described.

Residents have not yet been fully informed of what symptoms to look for in ill poultry–they are fever, diarrhea, teary eyes and swelling in the legs of the birds. Though a pledge was made earlier in the week to vaccinate 2 million birds immediately, no bird vaccinations in this area have been reported yet.

In another nearby village, Nazahuang, chickens scuttle in and out of houses. One resident, Fan Jiexu, 73, said no officials had yet warned her village to take precautions. Throughout rural areas, it is customary for chickens to scuttle in and out of homes. Ducks and bird often die and are eaten by villagers when it is believed safe to do so.

China has reported 17 avian flu outbreaks as of this week. Despite the Chinese government issued high alerts, critical information is not being adequately communicated to some rural villages. The size of the poultry population, the common and normal occurrence of poultry death on farms, and status of roughly 70% of the poultry population as being kept in backyards are factors complicating infection control.

The head of World Health Organization’s China office, Henk Bekedam, is aware that slow reaction to bird flu threats and difficulty monitoring poultry in the world’s most populous country makes control of its spread challenging.

Testing is required to confirm H5N1 virus, and positive test results lead to the killing of nearby flocks. The incentive for many villagers, officials, and governments to minimize reports of H5N1 virus infections and severe medical and economic complications for making confirmations of infection are obstacles opposing complete and full reporting of the spread and infection rates of the virus.

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7 Tips On Faster Healing And Concealing Your Scars After A Face Lift

By Rena Graham

Although you might want take years off years from you face through the dramatic effects of face lift surgery, you also want to be discreet about it. When it’s time to go back to work, you would want your improved facial features to be noticed and not those postsurgical marks. So how do you promote faster healing and conceal those scars days after surgery? Here are seven tips that will help you heal faster and hide those scars more cleverly, like they never existed!

1. If you want to make sure that you get less chances of getting those visible ugly scars, find a good surgeon. When you go for a consult, ask for before and after photos, or ask on methods in which he can strategically hide incisions. This is all about technique so make sure that you find a surgeon who is experienced and has good client reviews. Make sure to find someone who is certified.

2. Faster healing means that you lessen the risk of any complications from happening. The trauma or wound made in surgery which is a good portal of entry for infection. If the scars close slowly, you put yourself in much greater risk for developing scars. To promote faster healing you need to eat healthy, avoid smoking and increase your water intake to nourish your skin better.

[youtube]http://www.youtube.com/watch?v=vQ1rGITRWVU[/youtube]

3. After surgery, make sure that you follow every post-op instruction the doctor provides. This means follow medication timing (especially antibiotics – to prevent infection to develop), cleanse your wound area regularly and avoid touching it with unwashed hands.

4. Scar creams are also very good to help lighten and reduce scar formation. From medicated creams to those that are infused with herbal extracts such as aloe vera. But make sure that you ask your doctor about this first, just to be safe.

5. You can also find scar treatments in your own kitchen. By simply slicing a lemon in half and rubbing it on your facial scars can actually help lighten them. You can also boil milk and then stir in honey, nutmeg and water once you bring it to a cool. Then apply this mixture on your scars using a cotton swab and let it stay on overnight.

6. Exfoliation is also an effective way to lighten those face lift scars. Through the fine particles that comes in contact with your skin through this process removes dead skin cells. It will result to a skin that will look younger, smoother and clearer. It also effectively lightens the scars after a couple of sessions.

7. Concealing your scars days after a face lift surgery require some amount of creativity with a dash of makeup. You can use a camouflage makeup which includes concealers, contour shadows and colour correctors. Concealers can help you hide discoloration and incision lines, just make sure that you choose one that matches your skin. Contour shadows can mask swelling by brushing it along the side of your face following the line of your cheekbones while you pucker. Colour correctors can help neutralize redness that may develop on the incision’s surrounding area.

About the Author: If you want to ensure safety and success with your face lift surgery to avoid those unsightly scars, put your money on the expertise of the certified surgeons at Esteem Cosmetic Studio. Our group of surgeons make it a point that they provide you the best cosmetic surgery in Australia. For more information visit our clinic located in Brisbane, Canberra and Sydney.

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Scientists say excess cerebrospinal fluid may serve as early sign of autism

Thursday, March 9, 2017

In a study that appeared on Monday in Biological Psychiatry, scientists from the Universities of California and North Carolina, with several other universities in the United States and Canada, report a strong correlation between abnormal distribution of cerebrospinal fluid in infants and later development of autistic symptoms.

“The more extra-axial CSF present at six months, the more severe the autism symptoms when the kids were diagnosed at 24 months of age,” said first author Dr. Mark Shen, a postdoctoral fellow at the University of North Carolina.

The study covered 343 children examined aged six months, twelve months, and twenty-four months, 221 of whom had older siblings with autism. Children with higher than usual volumes of cerebrospinal fluid in the subarachnoid space — the area just around the brain — were more likely to be diagnosed with autism later in life, with a strong correlation in the high-risk group. Ultimately, cerebrospinal volume was able to provide an early diagnosis of probably ASD in high-risk children with 70% accuracy. The six-month-old babies who later went on to a diagnosis of autism had an average of 18% more CSF by volume than those who were not so diagnosed. This built on the findings of a 2013 study that covered only 55 children.

Researchers said it is not clear whether a large amount of cerebrospinal fluid actually causes autism or not. While studies have shown that cerebrospinal fluid, once thought to act solely as a cushioner and shock absorber for the brain, can influence the way neurons grow, Shen speculated that the large amount of fluid may itself be a symptom: “We believe that extra-axial CSF is an early sign that CSF is not filtering and draining when it should. The result is that there could be a buildup of neuro-inflammation that isn’t being washed [a]way.”

Currently, coauthor David Amaral said, children are not diagnosed with autism spectrum disorders until they are old enough for their behavior to change, usually at two or three years old. Researchers said these findings could be used to develop an early diagnostic system usable when the patient is as young as six months old.

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Two killed, 47 injured in coach crash in Cornwall, England

Thursday, December 24, 2009

Two people have been killed and 47 people have been injured as the result of a coach crash in Cornwall, England. The vehicle, which was carrying 48 passengers as well as the driver, were travelling back from a journey to the village of Mousehole to see Christmas lights. The accident occurred at 2215 GMT yesterday in the village of Townshend, not far from the town of Hayle. Road conditions at the time were icy, which may explain why the accident occurred. The first police car that arrived at the scene lost control on the icy road and crashed into the already overturned coach. The two officers in the car were uninjured, however the earlier crash had caused the deaths of two women. One of them died at the scene of the accident and the other was later killed as a result of the injuries suffered. 47 people were injured, five of them seriously.

The sequence of events that is believed to have happened, according to Devon and Cornwall Constabulary, is that the coach went off the road, collided with a tree, going through a hedge before finally overturning, causing the vehicle to end up on its side. 60-year-old Ann Ellis, who comes from the village of Illogan in Cornwall, was physically involved in the crash. Desribing her experience of this incident, she said: “All I can remember is a big bang and we just went over. I got trapped under somebody else and there was someone on top of me. It was difficult to breathe but two gentlemen dragged me out. I was shaken, really shaken. I think we all were. It was horrific.”

I was shaken, really shaken. I think we all were. It was horrific.

Derek Smith, lives near where the accident occurred. He said that “[w]e were just going to bed when we heard a knock on the kitchen door. She was covered in mud and had no shoes or socks on and was shaking as she stood there. I could hear this commotion going on.

She said to ring the police and ambulance as their coach had turned over and there were 50 people in it and some of them were injured. My wife rang 999 and the lady was in a real panic. We gave her some socks and boots straightaway because she was freezing as she had nothing on her feet.”

75-year-old Charles Parker, who is living in St. Agnes in the county, was also injured in the accident, suffering injuries to his leg and his head. “The roads were so icy,” he explained. “I heard a cracking noise and all of a sudden we had turned over. I remember later being helped out of the coach through a window. We were close to a house and they took most of the people in there. Then helicopters turned up. It was very frightening.”

Inspector Matthew Shaw, who comes from Devon and Cornwall Constabulary, explained “[i]t seems from initial investigations that the coach has slipped on ice. The road is covered in a sheet of ice, it’s treacherous, it’s difficult to even walk down there.” The amount of time taken to transport the injured passengers to a hospital was four hours.

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Iran to build ten new uranium enrichment plants

Monday, November 30, 2009

Iran announced earlier today that it plans to build ten new uranium enrichment plants. Iranian media reported that the Cabinet approved the construction of the plants just two days after the International Atomic Energy Agency (IAEA) censured Iran for its nuclear activities.

The proposed facilities, reported to be similar to Iran’s main nuclear plant at Natanz, would vastly increase the nation’s capacity to produce enriched uranium. Iranian media quoted President Mahmoud Ahmadinejad as saying that Iran should get to the point where it can produce 250 to 300 tons of nuclear fuel each year.

“We should reach a position where we can produce from 250–300 tonnes of nuclear fuel a year. To do this we must employ new centrifuges with a higher speed,” he commented.

Ahmadinejad said the new Iranian-designed centrifuges used to enrich uranium will have higher speeds than those currently being used. He added that Iran “is not joking around with anyone” when it comes to defending its nuclear rights.

The announcement seems to make good on a warning earlier in the day that pressure on Iran would force it to reduce its cooperation with the IAEA. Parliament speaker Ali Larijani said western pressure may force parliament to review the country’s stance toward the UN nuclear agency.

Iranian Members of Parliament said that “we consider the behaviour of the IAEA to be that of double standards and political. We want it to give up this double standard which has tarnished its reputation.”

The five-plus-one group of nations working on the Iran nuclear issue — the US, France, Britain, Russia, China, and Germany — all voted Friday for the IAEA censure of Iran for defying international demands to freeze uranium enrichment and for secretly building a nuclear facility. The move appeared to take many officials in Tehran by surprise.

The tensions coincide with problems over an IAEA proposal to send Iran’s uranium abroad for enrichment, part of a plan to ease some concerns that Iran might be pursuing nuclear weapons. Iran denies the charge, saying that the programme is for civilian purposes only. The country has offered counter-proposals to the deal, but the IAEA has not accepted any of them.

An unnamed US official said that “if [the plant construction is] carried out, [it] would constitute yet another violation of Iran’s continuing obligation of suspension of all enrichment-related activities. There remains a fleeting opportunity for Iran to engage with the international community, if only it would make that choice.”

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Risks Of Oncology Massage

Submitted by: Terry Small

When it comes to serious medical cases such as cancer, special types of alternative massage therapies are required for the job. Although some of the therapeutic massages are capable of providing relief and can possibly treat the patient, the risks and dangers involved during the process are high and compromise is not an option, especially with this condition. Fortunately, there are natural treatments that were designed for this purpose.

Oncology massage is a special massage that was made originally for patients who are in need of medical attention and treatment from cancer through various massage methods that do not pose any threat to the clients in return. The therapy associates various hands-on strokes and techniques that are conducted in a slow and gentle approach to stay away from creating harm to the fragile condition of the patient.

Originally developed for cancer patients, this therapy combines smooth and gentle massage strokes and techniques that do no harm at all to the client. The therapy always diagnose the condition and progress of the patient based on the physical health benefits acquired that can cause fruitful development from the medical treatment.

[youtube]http://www.youtube.com/watch?v=zKXcyqKi-DA[/youtube]

Regardless of the approach and the safety of the techniques being used in promoting health and providing relief and treatment to cancer patients, the risks and dangers that can also be acquired during the therapy session of Oncology massage can t be excluded out of the picture. Cancer patients have medical needs that should be treated and given attentions unlike the rest. Most patients easily feel pain with just a little bit of force applied with the techniques which is why the condition is harder to treat as compared to the others. In addition to the hands-on techniques conducted during the massage sessions, many of the patients would react to the massage oils used on them which is why hypoallergenic massage oil is used in an Oncology massage therapy.

The risks of this massage therapy aside from creating pain and discomfort when poorly practiced are the additional damage done to the nervous system, muscle tissues, human fascial system, and other essential systems of the body. Lymphedema is a condition where the human body abnormally accumulates body fluid without properly draining or flushing it from the body. It is a health issue acquired by the patient when improper massage therapy is conducted. Extra caution is greatly required for this demanding type of massage therapy as it could make or break a client based on the performance of the practitioner or massage therapist.

Generally speaking, the therapy has both its advantages and disadvantages whether done successfully as it also depends a lot on the condition of the cancer patient. When done in the wrong way though, it creates a large scene of discomfort and pain in addition to the current devastating experience for the patient. I would strongly suggest to any cancer patient who is interested in trying out this therapy have a consultation with your doctor before going to the next step as it could either worsen or enhance your medical condition.

About the Author: I write for TIR Massage Stone about

hot stone massage kit

supplies and

massage stones

or anything related to stone therapy.

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Arizona bans abortion for genetic abnormalities

Friday, April 30, 2021

On Tuesday, the Governor of the US state of Arizona Doug Ducey signed into law a bill banning abortion if sought solely because of a foetus’ genetic abnormality.

Senate Bill 1457, which stalled twice for criticism by opponents of abortion, passed both chambers of the Republican-controlled Arizona Legislature last week in a party-line vote, amended twice along the way to alleviate concerns by two hesitant Republicans.

The bill makes it a Class 6 felony, the least severe, to seek or perform an abortion “because of a genetic abnormality of the child”, defined as “the presence or presumed presence of an abnormal gene expression in an unborn child”, but not a “severe fetal abnormality” considered “incompatible with life.” Intimidating someone to get an abortion and soliciting or accepting monies to finance an abortion for this purpose has been made a Class 3 felony.

The bill also allows the unborn child’s father or, in case the mother is under 18, a maternal grandparent to sue, as well as including the applicability of state law to “an unborn child at every stage of development”, which Senator Kirsten Engel and Representative Melody Hernandez wrote in a submitted minority report “would open up the potential for prosecutors to charge persons including the pregnant individual whose conduct results in a woman having a miscarriage with murder, manslaughter or child endangerment.”

Other provisions of the bill includes a prohibition on the distribution “via courier, delivery or mail service” of abortion-inducing drugs, a ban on any public educational institution from performing or aiding non-life saving abortion, a ban on the use of public or tax monies paid by the state or students for university research involving foetal remains or somatic cell nuclear transfer, or any state money towards organisations providing abortion care, and requiring all foetal remains to be buried or cremated.

KYMA-DT reported Ducey is an anti-abortion rights governor who ran on the Republican ballot and has never vetoed anti-abortion legislation. In a statement, Duckey said, “[t]here’s immeasurable value in every single life — regardless of genetic makeup […] We will continue to prioritize protecting life in our preborn children, and this legislation goes a long way in protecting real human lives.” The news release, originally published on his website also read, “[w]ith this legislation, Arizona remains among the top pro-life states in the nation.”

Senator Nancy Barto said, according to the release “[w]e need to protect our most vulnerable, especially those with treatable genetic conditions […] They are loved, integral members of our community that make Arizona whole”. Cathi Herrod, president of Center for Arizona Policy said in her own news release, according to the Associated Press “[t]oday, Arizonans win.”

Representative Diego Espinoza wrote in a tweet, “I’m disappointed to see Arizona moving in this direction, ignoring the needs and desires of doctors, women, and families for an extreme political agenda.” Representative and House Democratic Leader Reginald Bolding wrote in a statement “it’s disturbing and wrong that the legislature is not focusing on policies to help [women], and instead is stripping away the fundamental freedom to choose if, when, and how to start or grow a family.”

In a letter shared to a Facebook post, the union United Campus Workers at Arizona State University urged last Saturday to the Arizona Board of Regents, university president Michael M. Crow and University of Arizona president Robert D. Robbins to “immediately speak out against SB 1457”, calling it “a blatant attack on reproductive freedom”.

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Deadly fire below US President’s Trump Tower residence

Tuesday, April 10, 2018

On Saturday, the Trump Tower, in Midtown, New York City, caught fire shortly before 18:00 EST (2200 UTC) on the 50th floor, claiming the life of a 67-year-old resident, Todd Brassner, who lived in apartment 50C. All other residents were evacuated without incident. During the fire, six firefighters received non-life-threatening burns and other minor injuries. Neither US President Donald Trump nor the First Family were in the building at the time of the fire.

The high-end Fifth Avenue address is the personal residence of President Donald Trump, whose family occupies the top three stories of the 58-story building. The US Secret Service maintains a constant security presence inside the building with the New York City Police Department guarding a hard perimeter, intended to stop vehicular attacks, and a soft perimeter, intended for on-foot attacks.

The four-alarm fire required 200 firemen, extra police, and paramedics. At 20:00 EST (0000 UTC Sunday), the New York City Fire Department (FDNY) declared the fire was under control. Trump tweeted, “Firemen (and women) did a great job. THANK YOU!” This is the second fire at Trump Tower since the election; previously on January 8, a fire was caused by an electrical malfunction in a cooling tower on the roof. Three FDNY firefighters received minor injuries, and all residents and office workers evacuated without incident on that occasion.

Trump Tower provides a number of unique problems never before encountered by the Secret Service. Never has a US President’s personal residence been inside a skyscraper or in a densely populated area like Midtown. The security measures have disrupted vehicular and pedestrian traffic requiring time consuming detours and delaying emergency response.

The New York Fire Code did not mandate sprinkler systems at the time Trump Tower was built in 1983, which might have reduced the size and severity of the fire had they been present. The 50th-floor apartment was, according to FDNY Fire Commissioner Daniel Nigro, “[T]he apartment was virtually, entirely on fire.” The Secret Service monitors all the fire alarms in the building but it took time to find the source of the thick black smoke emanating from the fire. Secret Service Agents escorted the firefighters throughout the building, including the Trump residence.

Brassner, the sole casualty, was unconscious when firefighters pulled him out of apartment 50C. He was transported to Mount Sinai Roosevelt Hospital. Originally listed as critical, he was pronounced dead sometime during the night. Brassner, guitar collector, was acquainted with artist Andy Warhol and was acknowledged in Warhol’s 1989 autobiography, The Andy Warhol Diaries. The cause of the fire is unknown, with investigations into Brassner’s death and the emergency response ongoing. Currently, the Secret Service leads the investigation.

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